Marketing Your Vaughan Home
A True Online Marketing Plan
What’s involved in marketing your home? The importance of any marketing plans is to identify the direction that you are going to take in order to maximize exposure to the right people.
Let’s face it...putting up a For Sale sign and listing your property on the MLS is no longer enough. The majority of buyers start their real estate search online – it’s important to connect with these buyers. Today’s buyers are already well informed and tech savvy and they enjoy the benefits of technology done well. Mobile phone apps and various websites provide them with an easy way to find homes right from their fingertips. A web savvy agent is able to connect with these buyers.
Buyers don't care who the listing agent is- they care about the home. In order for them to care about your home, they need to see it!! With over 90% of buyers looking at a home before they ever visit in person, it amazes me that home sellers don't hire a Vaughan Real Estate agent with a strong internet presence.
Online real estate marketing is NOT the way of the future, it is the way of TODAY. As Vaughan’s first real estate video blogger David Ursino has assembled a digital marketing plan that will help achieve the highest results when you decide to sell your home.
The marketing steps below are just a snapshot of some of the online marketing strategies David Ursino will implement for your home. To learn about his complete marketing plan, please contact David Ursino for an appointment.
The web is real estate's way of the future. With the majority of Vaughan real estate searches starting online, if you don`t have a website you might as well not have a phone. Even more important than having a website is having a solid online presence and with David Ursino’s own network of traditional sites and social media sites his rankings are getting higher and higher. Take a moment to Google him – try "Vaughan real estate" or try "David Ursino" and see how he does. Remember it’s important to come up high in the Google organic results – not the sponsored links (ads). Various studies have shown that 70% of online users ignore sponsored links. Would you purposely click an ad after all?
Professional Staging Consultation
When a potential buyer walks into your home, you want to give them that “wow” factor immediately. Staging makes your home stand out from the competition and help your home sell faster and for more money. More importantly it makes your home stand out in the online marketing campaign bringing more buyers to your home.
Hiring a professional photographer is crucial to the marketing campaign. Gone are the days when a REALTOR can just snap a couple of pictures with his point and shoot camera. The professional photographer takes into consideration various aspects of your home including lighting, room sizes and features to demonstrate the full value of your home.
Custom Virtual Tours
As you already know by now, today’s buyers start their search online. If a picture is worth a thousand words, then a virtual tour is worth ten thousand words. The buyer has the ability to get a better look at your home from the comfort of their own couch. This is important in getting more qualified buyers to show up at your home to view it and perhaps make an offer on it.
Professional Custom Website
A professionally produced website showcases your home to potential buyers. This is ideal to capture both the drive-by buyers who may want more information by using their mobile phone as well as those searching online. A sign rider hangs below the For Sale sign with the custom website address such as 123yourstreet.info
A strong online presence goes way beyond just having a website. It’s also not good enough to just “be on Facebook”. Having thousands of followers on Facebook, Twitter, LinkedIn, YouTube and many other social media sites is crucial in exposing your home to as many people as possible. Think about it, Tweeting is like me standing on a corner screaming "Hey everybody, I have a house for sale." With one important difference - the message (or tweet as we call it) is sent to thousands of followers instantaneously. This is the power or social media. Each new listing, open house, showing, price change and sale are broadcast to the world via David Ursino’s Twitter and Facebook accounts. This is the opposite of spam and is a less gated method of communication: you can share information with people that you wouldn't normally exchange email with, opening up your circle of contacts to an ever-growing community of like-minded people.
You may very well have landed on my website because of my video blogs. As Vaughan’s first real estate video blogger, I’m keenly aware of what it takes to market your home online. It’s just another ingenious way that sets me apart from the crowd.